Page 6 - CHINA WORLD No91一二月合刊-240208--(1)
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CHINA WORLD JANUARY - FEBRUARY 2024 / 新年特刊 06
爱达邮轮有限公司是一家具备市场营销、商务运营、海事运营、酒店和产品管理、
新造船管理等全运营能力的中国邮轮旗舰企业，致力于构建中国邮轮的生态体
系，推动中国邮轮经济的可持续发展，打造邮轮产业“中国标杆”。
爱达邮轮有限公司正式
爱达邮轮有限公司旗下所打造的中国邮轮自主品牌――爱达邮轮，以文化创新
为核心，引领高端邮轮文旅新体验，致力于打造真正受国人喜爱的高端邮轮度
入驻国贸写字楼 1 座
假体验。品牌以文化自信推动文旅创新融合，聚焦“新生代”、“新老人”、“新
ADORA CRUISES LIMITED
中产家庭”三大核心消费群体，融汇多元世界及中国文化精粹，多维度打造独
具特色的邮轮创新体验。
未来，爱达邮轮有限公司旗下的邮轮船队将构成中国最大邮轮船队之一。航线
部署将会覆盖华东、华南、华北等地的多母港全年运营，为游客提供国际游等长、 RELOCATES TO CHINA WORLD
中、短结合的邮轮旅游航线。此外，爱达邮轮有限公司还计划打造海上丝绸之
OFFICE 1
路邮轮航线，致力于发展成为“一带一路”建设标志性工程，成为航行在海上
丝绸之路上的国家名片。
2023 年 10 月 8 日，爱达邮轮有限公司正式入驻国贸写字楼 1 座 30 层。
Adora Cruises Limited has relocated to Floor 30 of China World Office 1 recently.
Adora Cruises Limited is China’s flagship cruise company with full-functioning
capabilities including sales and marketing, commercial operations, maritime operations,
new ship management, hotel and product management, etc. It strives to become
China’s benchmark for the cruise industry by building a cruise ecosystem and promoting
a sustainable cruise economy.
Adora Cruises, a proprietary brand of the company, pioneers cultural innovations to
provide Chinese people with a high-end cruise and vacation experience.
With an in-depth cultural understanding, the brand has promoted the innovative
integration of culture and tourism, focusing on “new generations”, “new senior
citizens” and “new middle-class families” as core consumer groups and integrating
diverse worldwide and Chinese cultural features to provide distinctive cruise experiences.
In future, the Adora Cruises Limited cruise fleet will be one of China’s largest. It will
offer short, medium and long routes which include homeports in East, South and North
China in the future.
The company will also launch its Maritime Silk Road route, a landmark project of the Belt
and Road Initiative and a symbol of the Maritime Silk Road.
