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CHINA WORLD MAY 2016 / 2016 年 5 月刊 04
我们获奖啦！
“2016 年 ICSC 中国购物中心 & 零售商大奖”颁奖
典礼顺利于 2016 年 4 月 14 日在上海隆重举行。北
京国贸商城凭借“托马斯 70 周年纪念活动”荣获“传
统营销”银奖。
活动期间，70 辆造型精致的小火车首次集体亮相，可
谓是托马斯 70 年历史上的最强阵容，现场内容丰富的
互动活动以及还原场景，让来宾仿佛置身于鲜活梦幻
的卡通影片中。
创建于 1957 年的国际购物中心协会 ( 缩写 : ICSC），
是世界上最大的专业零售地产商业协会，ICSC 每年主
办约300场会展，全球超过12万家专业团队出席展会。
协会的近 7 万多个会员，遍及美国、加拿大等 100 多
个国家，包括购物中心业主、开发商、运营商、市场
专家、投资商、租赁商、零售商，以及学术科研和政
府机构。作为世界性的行业商贸协会，ICSC 连结着全
球 25 个以上的国家和区域性购物中心协会。
“2016 年 ICSC 中国购物中心 & 零售商大奖”旨在发
现中国商业地产行业内的杰出表现、创新方法和新颖创
意，以表彰在营销、社交媒体以及设计和开发领域的卓
越成就。此奖项素有商业地产领域“奥斯卡”奖项之称，
是购物中心行业最专业，含金量最高的专业奖项之一。
DAMIANI 玳美雅盛大开业
意大利首屈一指的纯手工珠宝品牌 DAMIANI 玳
美雅将于 2016 年 5 月 31 日在国贸商城盛大开业。
为了庆祝这一盛典，DAMIANI 玳美雅隆重推出
Fiocco（蝴蝶结）系列珠宝。以蝴蝶结作为装饰
物起源于 17 世纪中叶，是欧洲宫廷经久不衰的时
尚元素。这一精致绝美的珠宝系列具有永恒的象
征意义，是表达永恒爱意的完美礼物，为每一个
爱的瞬间赋予无与伦比的特殊寓意，其含蓄优雅
的设计可以完美展现出女性身上散发的高贵与知
性的光环。
爱马仕“饰”不可挡
概念店登陆国贸商城
4 月 28 日至 5 月 4 日，爱马仕“饰”不可挡概念店
于北京国贸商城地下一层中庭举行，完美诠释了爱马
仕配饰的独特魅力。
在概念店中，色彩缤纷的墙面、不拘一格的装饰镜、
以及多样的视觉设置呈现出了千变万化之感。各种“情
绪单词”场景中的手镯、项链、耳环等新品都可在现
场一一找到，在挑选配饰之余，客人们也纷纷在照相
亭中拍摄佩戴心仪配饰的照片，留住“饰”不可挡的
BIG WIN! 瞬间，并分享给好友。
“ICSC China Shopping Center & Retailer Award 2016”
was successfully held in Shanghai on 14 April 2016.
In recognition of its excellence in marketing effort,
China World Mall received the ‘SILVER’ award in the
“Traditional Marketing” category with its “Thomas’s 70th
Anniversary” integrated marketing campaign.
“Thomas’s 70th Anniversary” in China World Mall brings
to Beijing “First-in-the-world” showcases with 70 pieces
of 1M tall “Thomas” train engine models of which 25
classic and 9 all new design, also “One-of-its-kind”
world premier double layer Thomas Celebration birthday
cake formed by 20 train models. With its wide array of
activities and realistic settings, visiting guest had a first
hand experience into the magical world of Thomas.
Founded in 1957, ICSC is the global trade association
of the shopping center industry. Its more than 70,000
members in over 100 countries include shopping center HERMÈSISTIBLE POP-UP STORE
owners, developers, managers, investors, retailers, Taking place at atrium space B1, during the period from
brokers, academics, and public officials. Apr 28th to May 4th, Hermèsistible Pop-up Store has
The ICSC China Shopping Centre & Retailer Awards perfectly showed the unique charm of Hermès Accessories.
Program has been designed to recognize excellence, Colorful walls, special decoration mirrors, and diverse
innovation and creativity within China’s retail real estate visual elements mixed together aimed to offer an infinite
industry honoring outstanding achievement in marketing, variety of perception at Pop-up Store. All the new arrivals
social media, and the design and development of retail of bracelets, necklaces, and earrings in “Lexicon of
properties and stores. Often referred to as the OSCAR worldelicous fashion jewelry” have been found on the
of the commercial real estate industry awards, this is spot. Besides, most of the guests took photos with beloved
the most sought after and highly regarded recognition accessories at photo booth, and shared the hermèsistible
aspired by every shopping mall. moment with their friends.
DAMIANI GRAND OPENING
AT CHINA WORLD MALL
DAMIANI, founded in Valenza in 1924 and managed by
the third generation, is leader in the Italian market and has
always been an ambassador of the best goldsmith tradition
in the world. DAMIANI will celebrate the grand opening for
its new store at Beijing China World Mall on 31st May 2016
with the Fiocco collection. Fiocco, which means The Bow,
was a recurring motif in the jewelry of European courts,
developed in the mid-17th century. The sophisticated range
has a timeless symbolic value and is the perfect gift of love
destined to last forever, making every moment special.